Graphic design for an existing package which supports a 24 count tumble pack for single serve cups. Also known as K-Cups. Design will eventually be used in different sizes for a 50/ct, 18/ct, and 12/ct box and ancillary needs such as packing film. This package design must support a number of content requirements as detailed listed and will be compete on store shelves against other brands. Design Consideration:
Because our organization is in Southern California we would like subtly incorporate the traditional patterns of Mexican tiles into a box design … but in a way that does not overpower our message and instead pays homage to our local history and culture.
Examples of Mexican tiles are available at this online location as clay body tiles and house number tiles. http://www.latin-accents.com/mexican-tile/
Additionally we respond to the treatment this designer used to incorporate traditional tile design and submit this link as inspirational. http://www.lizzybloves.com/2013/01/21/mexican-wedding-invitations/
Our target market is corporate trade and are consumers who drink coffee, tea and beverages distributed in single serve cups.
This package should meet the packing requirement for the USA
Box Design Must Have:
-My Cup Counts Logo in four locations each end and one side and top (provided as attachment)
-Company Statement (provided as document)
-Sustainability Message to be placed on bottom of package (provided as document)
-Number Count as 24 Single Serve Cups.
-Visual Image of Cup - this is an OPTION we would like to explore.=
-Top of box must display messaging vertically.
-Two sides must have landscape for a secondary attached label IF required which would indicate contents.
Logos, copy requirements and examples of our previous boxes and the master die cut template are available at the following web link - no registration required: