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Frankly speaking, a funeral home business isn't for everyone. But it is a smart choice for those who understand how death is a natural conclusion that everybody faces at some point in their lives. This can be a rewarding career choice because it presents you with an opportunity to help grieving people say their final goodbyes to those who have departed.
In any industry, one of the key fundamentals is to understand how you can market yourself successfully, with a good visual brand identity. Right from the start, a well thought-out marketing plan will connect you with your audience and make your service popular. However, without the right marketing tools, you cannot expect to survive in the market.
The logo of your business is a very crucial aspect of your brand identity. It gives customers and prospects a familiar window, through which they can take a peak and see what you're all about. Your graphic representation has the ability to project the underlying values of your business.
Every company you can think of has invested in powerful logo to make its identity well-known both in the market and among customers. So in order to have this unique brand identity and business culture portrayed just right, you need to have a design that doesn't just establish your brand image, but also does justice to your service.
A good funeral home design is vital for shaping your customer base and how your business is viewed by the outside world. Your end goal is to attract and hold the attention of customers and instill a sense of reliability and stability, in their minds. Once you have positively imprinted this subliminal message and image in your target audience's minds just like famous brands do, more than half your branding work is done.
In order to make sure your identity gains attention quickly, let's look at some of the components that go into a good design.
The temptation to adopt a design that looks good and attractive for the time being can be hard to ignore. However, you don't want to get stuck in a rut where you constantly have to alter your logo because a design can become outdated quickly.
Sit down with your designer and make sure you clearly convey to them how the logo should stand out for a good decade or two. Experienced designers would already know this crucial aspect of logo design, but it's good to be armed with this knowledge beforehand.
It's interesting to note how companies from different industries tend to imitate logo styles of their competitors. Study the brand identities of your competition, see what works what doesn't. But don't make the mistake of copying them because a distinct and unique design is what you're after. You may borrow a few elements without seeming very obvious, but imitation of any kind is a surefire way to failure.
Be sensitive to cultural norms. For example you wouldn't want to go with a funeral service design that's too bright or fancy because it simply wouldn't work in this line of work and people may even be offended. Though, you should always keep distinctiveness at the forefront. Here are some great designs from which you can draw inspiration:
It's important that your design stands out as much in the eyes of your customers, as it stands out in your own. Go ahead and test it out by showing it to prospects and conducting surveys. Getting an initial reaction will tell you about the emotions and feelings it evokes and how it may be received.
Images, fonts and colors all play a vital role in the equation. Funeral home identities typically incorporate light, bland and often dull colors. Though you can get artsy with fonts, bold ones work best. Symbols and imagery related to nature and peace ideally convey a sense of assurance that your loved ones have gone to a better, more peaceful place.
Make sure you test out your logo in colors and black and white. It should look good on all print materials, whether it's up-scaled or down scaled.
Your funeral home business image is one of the primary factors that contribute to a good company personality. Customers are going to look for this when they want to do business with you. Remember, a distinct design that's easy to understand is an instant winner in the minds of customers. Not only that,but it's among the first things that can coax them to use your service.
Hiring an experienced logo artist to work on your logo is an investment that yields handsome returns but be sure to not get robbed by sketchy designers. Your expert designer ensures:
Save yourself precious time and costs down the line and hire the expertise of a designer and get your bases right, no matter how new or established you are in the marketplace.