How to Successfully Market Your Legal Consultancy Business – 7 De jure Ideas
Featured Image: iStock/drogatnev
While previously, marketing strategies were heavily focused on print mediums such as magazines, newspapers and brochures, they are now more inclined towards digital channels and social media platforms. Since there is tough competition in the digital world, companies need to set themselves apart from the others with their marketing and branding. When it comes to legal consultancy business branding, this can be slightly tricky.
For business owners in this field, there is a lot to consider for marketing and brand building. You have to come up with effective ways to reach out to your audience before your competitors do, give them the relevant information about your business and attract new clients.
In order to make sure that you achieve your legal business goals with marketing, here are a few ideas that could help you promote your legal consultancy firm.
1. Build A Personal Brand
This is important for attracting various clients and showcasing the credibility of the legal business. When people search a legal consultancy company online and open your landing page, they want to know about the consultants and partners running it.
With a strong personal brand that includes social media profiles of LinkedIn or Twitter of the consultants, links to their accomplishments and client reviews, you could attract potential clients successfully. According to a report, around 80 percent of visitors research legal businesses on the internet and make their decision based on the information on the website.
Once you are able to build a personal brand for yourself and encourage other partners to do so as well, you might be able to boost traffic to your website and convert leads too. Take the example of Trident DMG below. You can see how effectively potential and existing clients can find all the information about its Co-Founder, who is a successful crisis manager and legal consultant.
Image Source: tridentdmg.com
There are links to Lanny J. Davis’s social media pages and videos of his appearances on television as well. All of this helps convince clients that the company is the right choice for them and they can trust their important matters to the legal consultants.
2. Invest In Local SEO
Basically, this is about getting listings locally so that you can increase the visibility of your business within your city or state. Think of it this way. When you get your website listed on Google My Business for example, you can boost its ranking in localized searches which could drive up traffic from around the area.
By optimizing your webpage for search engines like Google, you will be able to improve its ranking in the overall results as well as for local searches. So focus on creating a responsive website with high quality and relevant content for the main and landing pages. Make the categories offering different services such as management, finance, taxation or IT clear so the visitor can access them easily and find all the information.
Other than that, try generating quality backlinks from credible websites like HARO (help a reporter out. For boosting the visibility of your web page and business locally, you can try to build location-specific and directory links. Potential clients are likely to look for legal consultancy services that are close to their place of residence or work. So they might prefer local businesses before considering anything else.
If you are located in New York for example, you can get a location based link from an authentic blog post that highlights top ten legal consultancy businesses in New York City. Other than that, you can also invest in SEO locally with a listing in any legal directory such as Avvo and FindLaw. This way, you will be able to get the attention of your target audience quickly. It will also help generate organic traffic to your legal firm’s website and increase its credibility.
3. Create A Consistent Brand For Your Legal Consultancy Business
In the field of law, it is important for businesses to define and build a consistent brand. Basically, the elements of your visual branding such as logo design, colors, font and typography should match your brand identity and voice. Now, for a legal consultant’s business, it is crucial for consistency to be maintained.
Think of any big law firm, for instance. Both Kirkland & Ellis LLP and Morgan Lewis have become globally recognized names in the legal field over the years. Their brand identity designs, color palettes, typography and messaging has been consistent across print and digital mediums.
Image Source: kirkland.com
Image Source: morganlewis.com
Similarly, for legal consultancy, you can look at KPMG or Deloitte. These are big brand names that offer consultancy services for legal matters in management and finance to their clients as well. With professional logos, brand colors and targeted marketing, they have managed to build brand consistency and a positive perception in the minds of the audience.
Image Source: 1000logos.net
Image Source: wikimedia
Take the examples of legal consultancy businesses such as Brandson & Co, ICT Legal Consultancy and Edge International as well. These companies have slowly established their brand names in the industry by creating impressive logos, using the right colors and sending a strong message through marketing.
Image Source: brandsoncolaw.com
Image Source: ictconsulting.com
Image Source: edge.ai
When you focus on being consistent with your branding, you can promote and market your legal consistency business effectively.
4. Use Google AdWords
While you might focus on getting organic traffic, there are other marketing design techniques that could also give you an edge over your competitors. Pay-per-click advertising such as Google AdWords is a good way to market a business and catch the attention of the consumer. As a legal consultancy business owner, you can include that in your marketing budget, as it might bring you more clients and a high conversion rate.
With a targeted campaign through Google AdWords, you can incorporate the link to your legal consultancy services in advertisements on the search engine. This platform basically makes optimization also easier for business owners. You can find out which long tail keywords to include within the content of your landing pages, improve contact forms and check analytics of lead conversions regularly.
5. Content And Video Promotions
For a legal consultancy business, content and video marketing could prove to be highly useful in attracting potential clients. By focusing on creating high-quality and valuable content in blogs, social media posts or newsletters, you can make a strong impression on your target audience. You can also try guest posting or adding links to famous legal blogs such as Above the Law and Legal Reader.
Other than that, video marketing is also a great way to pitch legal consultancy brands to the audience and tell them about your business. While YouTube remains one of the biggest channels for video promotions, you can also look towards social media platforms such as Facebook for promotions.
6. Create Email Lists
In 2020, the average opening rate for emails was 18 percent. If you think about it, this is quite high and means that a lot of people are up to date on their mail. By reaching out to them through email marketing, your business through promotional messages or newsletters, you might be able to spread awareness about your firm successfully.
For a legal consultancy firm, this is one of the best ways to market a law-related business and tell people about your niche or area of expertise. If you want to gain an advantage through email marketing, you will have to create an email list of existing clients or build it up slowly. You can send them emails offering tips about legal concerns and investing with a call-to-action for signing up or subscribing to the newsletter.
Other than that, you can also send emails about your success stories with video links where a consultant explains the case to the audience. Take the example of the newsletter template below. You will see how efficiently all the information about the business and the services it provides is conveyed to subscribers and clients.
Image Source: pinterest
7. Get User-Generated Reviews
By featuring authentic and genuine reviews on your website, you might have a higher chance of attracting new clients. According to a report, around 79 percent of people trust the reviews they read online as much as recommendations from friends or family.
So try and get user-generated reviews from previous or existing clients to build trust and credibility. In the field of law, the success of any business is quite dependent on its reputation and testimonials. Take the example of Logicforce below. The company has featured its top testimonials from recognized law firms to give people an idea of their impressive legal consulting services in information technology.
Image Source: logicforce.com
At the end, the idea is to highlight your services and convince people that you will be able to guide them in the right direction legally.
To Sum Up
These are some of the ways that you can market your legal consultancy business successfully. You can apply a few of these and come up with an effective marketing strategy that could help you attract new clients and bring the existing ones back. While people might be able to find quite a few options when they research online, you have to try and convince them to opt for your consultancy services.
Great read!! Thanks for sharing such a great blog, tips like these are really helpful.