- We differentiate ourselves by offering products and services of high quality and added value at competitive prices, through research and development, to women who are at different stages of gestation of a baby, from pregnancy, childbirth, lactation, and the first years of life.
- That no woman sits alone in overwhelming moments where they do not know what to do, or if what she did was right or wrong, we will be opinion leaders, and through the use of technology, coaching and accompany all moms.
- Respect, integrity, friendship, hard work, commitment, responsibility, happiness, love
- Promotion of products (brands) for pregnant women and with toddlers
- Provide advices and tips to pregnant moms throughout pregnancy, childbirth, breastfeeding, and early years of the children (mainly out of a blogg)
- Brand Concept: The Miracle Baby™ brand stems from the fact that it is simply a miracle on how another being is created. A baby is a miracle of God. Just as a farmer plants a corn grain (seed), and as it grows, days go by, he knows not how or when, or even having to do anything, but until the corn is already fully formed, a baby is formed from the union of the "seed" of man in the "soil" of women, without any of the two, knowing how or when, it grows until birth.
- Logo’s Concept: It represents a seed inside the womb of a mom, wrapped up in such a love that no one can understand until they themselves become a mother. Very similar to the love God has for us.
- Must be a brand that visually represents warmth, love, peacefulness, tranquility, but also, kind of edgy, modern, successful, high tech, a "We mean business" kind of way.
- The colors are pink, aqua blue, brown, white
- Differentiation is within the marketing strategy
- Images must be of very good quality, though not many (except products), something clean
- Single women, married, divorced, cohabiting
- Age target:
1. Main: 25 - 39 years
2. Secondary: 20-24, 40-70 years (Not to rule out grandmothers, as they become grandmothers with their children’s children)
- Segment: B, C+, C
- Working or not working
- Study level: University degree
- Pregnant, and / or have small children (toddlers)
- Very much concerned about her health, and even more, the health of their children. Also with the environment,
- They are known to "move" on the internet, they’re strong on social networking