Learning and Education Institute Logo Design ElementsBy Staff Writer
The main function of your learning and education institute brand design is to be the graphical and symbolic representation of your business. This is the reason why this symbol doesn’t just need to connect with your service but also the industry which you serve under. There are many who fail to realize the importance of a brand logo for a business or find out about it a bit too late which makes their company go down almost as fast as it comes into being. You must bear in mind that as an educational or learning institute, you will come across children, adults or even the elderly as your customers. Though the target audience that you cater to will depend on your business, you must ensure that you have a logo design which is understandable and attractive to anyone who is looking at it.
Your learning and education institute logo will be printed on several platforms like t-shirts, pens, business cards, banner ads and whole lot of other places as well. Moreover, not only will you be printing your brand logo on these different platforms but also use it online as well on social media covers and mobile devices. If the logo designed by an expert is adaptable throughout all platforms, it will be more versatile and so it will be a lot more memorable and appreciated. One of the ways you can make a logo adaptable and versatile like a pro is if you make the three elements of color, symbol and typography balanced so nothing looks out of place.
Learning & Education Institute Logos
The shapes, images or symbols that you use in your learning and education institute logo is an important feature which will play a role in its success. Because learning schools vary in their nature depending on the things that they teach, you will observe quite a few that use images according to their industry. For example, while dance learning schools or institutes use silhouettes of ballerinas or dancing women, cooking schools use knife and other kitchen utensil symbols in their logos. Alternatively, you can also use abstract images but make sure that the shapes aren’t too complex or difficult to understand because this will make it difficult for the target audience to understand your message.
Furthermore, if you make the mistake of using symbols that are complicated, you won’t be able to represent them properly on small platforms because the logo design will lose its essence and become distorted. So, the best tactic would be to either opt for something that represents your educational services clearly or a simple abstract shape that is understandable no matter where it is printed or showcased.
Learning Center Logos
Much like the shapes used in your learning and education institute logo design, the colors incorporated will also greatly affect the value of your business. As an entrepreneur, you may not understand the importance of color or the impact that it has on human psychology. However, though it is necessary that you study this concept in detail, you will need to understand that the shades and colors you use will control the emotions and feelings that the logo elicits in your target audience. This is why, it is imperative that you use shades that represent your business in a positive and professional light.
Learning Logo Color Palettes
When it comes to education and institute logos, you will find a variety of colors like blue, red, purple, green and yellow being used. Though each of these colors represents something different, all of them are sophisticated and powerful. One of the best ways you can determine if a shade is right for you is by asking your expert designer to browse through the logos of your competitors and pick out the ones which are most frequently used. Also bear in mind that because your brand logo will also be printed in black and white on a few platforms, it is crucial that it look good even without color. Experts suggest that designers should first design in black and white, judge its impact and influence and then implement color to add that extra bit of oomph.
Most of the learning and education institute logos that you come across will have sort of text printed alongside the symbol called the descriptor. This will either be the name of the company, the business initials or a tagline used by the corporation. However, whatever the case, the typography that you are using is essentially especially when you need the logo to have a positive and influential impact on your target audience. Though most designers use Serif or Sans Serif typefaces in their logos, you can also come up with a custom typography that is suitable for your industry and the type of services you offer.
Avoid Comic Sans or other such typography which doesn’t have a good reputation because using these will make your logo look like it hasn’t been designed professionally. Ask your designer to try out several different fonts before deciding on the ones to use. Remember to only use a maximum of 2 fonts otherwise they will end up looking forced and overwhelming, which isn’t something you need especially if you are only starting out as a business.
As long as you keep these three elements balanced and in harmony, you will have an impressive but simple logo. Incorporating these components together carefully will help your target audience understand who you are, where you are coming from and what your goals are. The shades, typography and shapes that you use will also make your brand logo timeless, which means that you won’t need to design, redesign your company logo after every few years. Opt for a designer who doesn’t rely on current trends to design your logo because this will mean that the symbol becomes outdated as soon as the techniques go out.