Logo



How Much Should You Pay For Your Company Logo?

For a business owner, planning and spending on promotional activities are necessary.

You have to remember a custom logo design helps in creating a strong first impression. It also helps customers and clients memorize your business or company via its logo.

While you want to ensure a logo made for your brand turns out to be a stunning one and gels with the theme and niche of business — you have to think of the budget too.

Like everything else, you may have set a budget for designing a company logo.


Factors Affecting the Budget for Logo Design

The price of logo design will depend on some factors:

  • Type of designer or agency
  • Company's profile
  • The complexity of the design

Of course, there are many more aspects to consider before reaching your final decision.


Design Complexity

Many times, business owners go in for a monochrome logo, assuming that it would be cost-efficient. However, this is not necessarily true. While monochrome logos can be an affordable alternative to a more elaborate logo, good logo design may be as expensive as going in for a more colorful logo.

The intricacy of design and the number of colors used can also have a direct impact on the price of the logo.

Logos made with random shapes and curves typically cost less than those involving intricate floral patterns, complex geometrical shapes, etc.


Who to Hire

Likewise, who designs your logo also plays an important role in the pricing. A freelancer will charge you low. But, you may not get the desired results.


Logo Designing Options under Varying Price Brackets

It is not exactly realistic to predict how much the logo design cost will be for a company or organization. However, based on some vital parameters you can estimate quotes within certain ranges.


a. DIY Logo design at a modest budget (under $100)

If you have good skills in graphic design and have suitable software, the cost can be minimal. You can easily design the logo yourself but know that if there are any tweaks to be made, no one will help you clean your mess and you will have only yourself to rely on.

There are both freeware and commercial illustration apps that can be used for this. You may even use online tools that need no installation for designing the brand logo.

Of course, the free design tools have limited features and design options but for a small business or a home-made business just starting on a low budget, this is an understandable option.

If you opt for commercial software like Corel or Adobe Illustrator, the design possibilities are wider. Some of these apps are also available on a subscription basis and the benefit is you can use the software for all your designing needs later.

Companies offering DIY LOGO design service:


b. Freelance Logo Designers at Affordable Budget (under $900)

Some freelancers are veterans in logo design and graphic designing work. Their charges tend to be lower than what mainstream design agencies quote.

Freelancers can be found by searching online with filters like location and price range. Of course, some such freelance designers have online portfolios and websites too.

It would be wrong to think, your logo design needs may not be fulfilled by hiring freelancers. Some of these design professionals have years of experience in working with top design studios and they offer top-notch service.

When you hire a freelance graphic designer, a few aspects have to be analyzed. This will help you understand the capability of the designer and negotiate accordingly. These are:

  • Way of billing (Per hour or per assignment)
  • Years of experience in the industry
  • Service terms
  • Portfolio of work and samples
  • Timeline for delivery of the design
  • Client feedbacks in case the designer has a website
  • Social media profiles

Freelance options for logo design services:


c. Mid- Range Graphic Design Agency ($1000 upwards to $2400 approx)

If you can spend more, you can opt for the mid-range logo designing options. You can pick from the many mid-range graphic design agencies to design your company logo. Based on the agency profile and complexity of the logo, the expense may be upwards of $2000.

You can sometimes get lower rates depending on the project’s demands. These logo design crowdsourcing companies have a much larger team than a boutique design agency to take care of your logo design and all the related work.

One advantage of selecting top-notch graphic design agencies is the availability of a skilled team. It ensures you do not have to wait for a long time for the design to be done fittingly. This can be handy when you need a brand logo redesign and time is scarce.

Midrange logo design agencies in the USA:



d. High range (upwards $2500)

They offer tailor-made templates for logo design, business card design, and also offer customizable services to meet clients’ needs the best.

Just like what you do when picking a freelancer, you should examine the company portfolio and analyze client feedback before selection.

Some logo design agencies in the USA:




Factors to keep in mind

No matter if you choose a freelance designer or a full-fledged design agency for designing your brand logo, analyzing a few factors becomes necessary.


These factors will impact the final pricing of the logo.

Good Luck!