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Why Personal Branding in Political Logos Work

What Do You Need in Your Political Logo?

  • Who are you?
  • What is your ambition in politics?
  • What do people need to know about you?
  • Why should they care?

These may include: honesty, innovation, leadership, excellence, team-work, well-wisher, responsiveness, justice, and sincerity and etcetera. A golden rule is to go for the characteristic you find most prominent and complete in yourself. You can also choose the one that you think is how you want people to perceive you as. Or, you can try out for more than one if you can handle keeping it all simple and clear enough.

Elements of a Political Logo Design

Once you are positive on what particular image you wish to build yourself, look for the elements that would instill trust and reliability in civilians through your logo. The basic way to go about this is using colors that connect you with your country. See what colors are in your country's flags - blue, red, white or red, black and yellow? Whatever they might be, try to incorporate the same colors in your logo. This will serve two purposes; one, you might win legislative support by appearing as a service to the Government rather than to the voters.

And number two, it is going to instill positivity, trust and authenticity amongst your voters regarding you as a politician. Although not necessary, but using your country's national colors is a good idea for gaining confidence as well.

Imagery, Symbol and Colors

There are several more ways to gaining people's trusts and confidence through personal branding as a politician. These include the font usage and the imagery or symbols for the logo. If there is a symbol in your country's flag, you can incorporate the same, however a bit transformed, into your logo. For example, some flags contain a shining star, a red circle, a single tree or intersecting lines in a "Plus". Moreover, you can put in imagery from your own creativity - for instance, a person on a podium, a sketch of a ranger indicating the soldiers of public land, or a rising sun denoting a new and positive era.

Political Logo Gallery