10 AI Tool Applications for E-commerce Website Marketing

By Michael Baker , Dec 8 2023
AI tools

Featured Image: Freepik.com/freepik

Looking for the best artificial intelligence tools for your e-commerce site? Managing an e-commerce business can be a challenging endeavor. A million tasks must be completed, such as copywriting, creating ads, and designing graphics.

When you attempt to manage all these tasks manually, you may become overwhelmed, which will result in decreased productivity.

AI tools have been introduced for e-commerce stores in response to this. Using such tools is beneficial to your business in areas such as marketing customer service, and SEO. Other than that, you can also look for ways to create branding briefs with ChatGPT for instance. One of the best things about these tools is that they are simple to use and very affordable.

This post will discuss the best artificial intelligence applications for e-commerce website marketing that you should be aware of. However, let’s go into a little more detail regarding what advantages you get by using these tools

An overview of the benefits of Using Artificial Intelligence (AI) Tools in E-commerce

In e-commerce, the benefits of AI are endless and interconnected in such a way that they create a ripple effect.

    1. Ensure That Your Content is Engaging and Excellent

You can use artificial intelligence tools to create your logo, and online content, including blogs, emails, and social media posts. Based on titles, headings, and phrases, the algorithms will create mind-blowing articles, newsletters, and blogs.

As a result, you can spend less time and money on creating content, allowing you to concentrate on your core business activities.

AI software is even capable of altering and creating compelling images and videos to be used in marketing campaigns.

    2. Offering a Bespoke Shopping Experience

E-commerce store owners are integrating these CRM AI tools to monitor customers’ preferences in real time, monitor their shopping experience, and develop shopping experiences for them based on their needs. The role of UX in e-commerce store conversions is very important and you need to pay a lot of attention to keeping visitors on your website.

Utilize artificial intelligence (AI) tools to suggest similar products based on shoppers’ shopping patterns. For example, if someone is shopping for jumpers, you can direct them to hoodies, or when someone is shopping for check curtains, you can suggest striped curtains to increase your sales. In this way, customers can also find the products they want quickly and easily without spending a lot of time searching.

Ultimately, a site that incorporates this makes users want to purchase from you, leading to increased revenue and sales.

    3. Make Sure Your Pricing Policy is The Best

Machine learning algorithms in most AI backtesting software monitor and compare your competitors’ prices to offer you the most competitive prices.

Also, by analyzing inventory availability, demand, and supply trends, they can forecast future pricing. In this way, overpricing and underpricing can be prevented.

    4. Managing Fraud and Risk

It is possible to detect fraudsters who pose as customers to fool store owners using artificial intelligence tools. Consequently, they employ machine learning technology for payment authentication to prevent potential fraud. Some companies specialize in machine learning development that can assist you with this process

With their services, you will be able to make secure and safe online payments. Furthermore, they are convenient to use.

Best AI Tools for E-Commerce Website Marketing

The following are ten of the best AI tools for e-commerce website marketing you can use to run your business more efficiently. You will find that each of these tools is unique, with its specific features designed to assist you in running your e-commerce business smoothly and increasing your sales, conversions, and revenues.

    1. Writerly.ai

Writerly
Image Source: writerly.ai

Creating content for an online store presents one of the greatest challenges of the business as you need it for your e-commerce website marketing strategy. But thanks to Writerly, it does not have to be. With Writerly, artificial intelligence (AI) generates detailed content based on the ideas proposed by the owners. The content is well-curated and free from grammatical errors.

The content needs to be described in terms of its subject, keywords, phrases, and headings. It is important to note that this software does not focus solely on the creation of new content. The tool is useful for editing and updating current content to make it more interesting.

Your brand, values, and services are carefully analyzed as part of its algorithm, which creates search-engine-optimized (SEO) content designed to increase traffic to your site. Before anything else, get a professionally designed website that showcases what you have to offer.

Since the purpose of the application is to make content creation easy, a variety of standard templates are provided. Irrespective of whether the form is long or short. The dashboard you are assigned allows you to monitor all of your content and create it. Additionally, you may invite collaborators to participate in your workspace.

Content on Writely is prepared for publication and may be sent to a variety of destinations. You can translate your content into more than 25 languages regardless of where you are located or who your target audience is.

    2. Neural Love

Neural Love
Image Source: neural.love

In general, visual content is more appealing to customers and has a greater chance of engaging them and converting them. In this regard, your visuals must be of the highest quality. This can work well for e-commerce website marketing.

Using Neural Love, you can create and enhance AI images for free. The purpose of this application is to resize and remodel images in a manner that meets the needs of the user.

Modifying images can create aviators and remodel them to include more artistic features. Your images will be redesigned for you once you upload them. Additionally, your images can be resized four times without sacrificing quality. The application also enhances the quality of your images so that you do not have to worry about boring or blurry images.

It generates more realistic HD-quality images using artificial intelligence to restore the lost glory of old photography images. Moreover, it is capable of enhancing audio and video. Adding high-quality product videos to your website is one of the ways to design a high-converting online store.

In terms of AI tools for e-commerce website marketing, it is one of the best, although some features are available only through the premium plan.

    3. Namogoo

Namogoo
Image Source: namogoo.com

Using artificial intelligence, Namogoo helps e-commerce store owners uncover potential revenue gaps. This applies not only to your e-commerce store’s site but also to your mobile application.

It eases your customers’ digital journey, allowing them to check out easily and conveniently without any roadblocks. As a result, your online store will experience a growth in sales, and your customers will be more inclined to return for more purchases. It’s why this is on our list of tools for e-commerce website marketing.

The Namogoo tool provides individualized promotions, manages discount coupons and price comparison extensions, prevents rivals from stealing your customers, and more with machine learning.

As far as pricing is concerned, Namogoo offers a wide range of plans suitable for businesses of all sizes. You can contact them to determine which plan would be most ideal for your e-commerce business.

    4. PriSync

PriSync
Image Source: prisync.com

With PriSync, e-commerce businesses can see their competitors’ sales strategies, profit margins, and pricing, which can lead to increased revenue and sales. Think of using this tool to improve your web design and create an effective e-commerce branding strategy.

PriSync operates efficiently. It can be easily set up and used by following the following three steps:

  • Define your products and include them in your list. You may add them individually or simultaneously. As a next step, create a dashboard showing your competitors.
  • In your dashboard, you can view the price changes in your market after you have added your products and competitors. To analyze pricing trends in the past, you can export all relevant data to an Excel spreadsheet.
  • As you have access to pricing and trend analysis, indexes, etc., you can leverage these data to gain a competitive advantage by staying current.

Furthermore, PriSync offers its customers competitive pricing, along with responsive customer service. Prices begin at $59 per month for the basic plan. Using this tool for e-commerce website marketing can help you reach out to your target customer successfully.

    5. Morphl.io

Morphl
Image Source: producthunt.com

The Morphl.io artificial intelligence platform is an open, accessible, and user-friendly platform. This tool for e-commerce website marketing predicts the behavior of customers using machine learning by analyzing customer preferences and insights to deliver highly customized product recommendations, discounts, and email notifications.

Morphl works in several ways, including:

  • The system analyzes a large number of signals, including activities of your customers, products browsed, searches, pages visited, and time spent on your site, among others.
  • It focuses on methods for segmenting your customers so that your marketing efforts can be directed more effectively.
  • The ability to create an individual shopping experience facilitates more informed decisions, reduces guesswork, and optimizes the marketing process.
  • The Morphl platform includes several machine learning models, including shopping stage, customer lifetime value, and upselling offers based on customer buying power.

Before you start building your e-commerce store, it is a good idea to get audience insights and what they prefer as that can help you achieve your business goals efficiently.

    6. SalesForce Einstein

SalesForce Einstein
Image Source: salesforce.com

Einstein is an advanced artificial intelligence feature that enhances productivity and improves efficiency. And for e-commerce website marketing, it can work wonders.

What is the process? Based on previous data, it makes predictions about future events. In addition, the system is programmed to prevent conflicts from occurring by taking preventative measures before they occur. By applying proactive measures, conflicts are prevented from occurring in the first place.

By using this app, you will be able to streamline your operations. A noteworthy aspect of this system is that it can predict the next opportunity for sales to meet the needs of the customer. With a focus on CRM, it seeks to make the customer’s journey and experience more personalized.

    7. ViSENZE

ViSENZE
Image Source: visenze.com

Using Visense, you can improve user experience and make it simpler for potential customers to find products easily on your online store. This can help you incorporate UX elements for e-commerce conversions. A product discovery app like this one is ideal for online store owners who wish to increase their revenue.

Using machine learning and smart recommendation, it recommends products that your customers will find interesting. This reduces the amount of time users have to spend in finding the products they are seeking.

In addition, this application provides easy access to third-party product catalogs. With Visenze, you will have access to the most accurate AI technology on the market.

    8. Descript

Descript
Image Source: descript.com

With Descript, e-commerce stores can improve sales and increase conversions through powerful artificial intelligence tools. Using this tool for e-commerce website marketing, you can create engaging videos for your website. Also, it is one of the most useful apps for editing videos on your eCommerce site.

A notable feature of this tool is that it offers not just video recording but a complete workflow so that screen recordings can be captured, edited, and shared. Utilizing the templates available, you can also create short videos from your content.

Transcripts and audio edits used for podcasts are also encoded in Descript. You can also upload and publish content through an embeddable application based on Descript. Look for creative content ideas for e-commerce blogs to establish authority in the industry.

As part of the Free Plan, you will be able to overdub 1000 words as well as have access to up to 10 minutes of AI green screen files and studio recordings.

    9. ChatGPT

ChatGPT
Image Source: chat.openai.com

Among the AI tools for e-commerce website marketing that promise to revolutionize the content writing and product description processes, ChatGPT stands out as a leader in the field. With the advent of this pioneering tool, a significant shift has been ushered in in various domains, including the creation of content.

Business owners can easily accomplish a wide range of tasks using ChatGPT, including:

  • Making your business or store’s name memorable and unique.
  • Creating compelling product descriptions and articles.
  • Creating engaging advertising content and engaging posts.
  • Professionally translating documents.
  • Develop marketing ideas that inspire your customers.

    10. Adcreative.ai

Adcreative
Image Source: adcreative.ai

Utilize the user-friendly “Adcreative.ai” tool to create an attractive catalog of your online products. Simple steps make the process of creating your catalog a breeze, saving you both time and money, regardless of the number of items in your catalog.

It is only necessary for you to gather professional images of your products and upload them to this tool. It won’t take long for you to receive a design tailored to your product. You won’t have to wait for a graphic designer to complete your artwork or rely on long waiting periods.

Enjoy a free 7-day trial, which allows you to explore the tool’s capabilities without any charge. After that, you will be able to select a subscription that meets your specific requirements.

Discover how Adcreative.ai can assist you in the creation of stunning product catalogs. The ability to showcase your products in a visually appealing and cost-effective manner plays a key role in e-commerce website marketing.

Conclusion

You can automate the most critical points of your online customer’s journey and improve the quality of their online experience by using artificial intelligence tools for e-commerce website marketing.

A quick, flexible, scalable, and manageable infrastructure will work wonders for you if you take the extra step of hosting your e-commerce store on it. By automating your e-commerce store, you will be able to devote more time and energy to it.

Get Professional Web Design

How useful was this post?

Average rating 1 / 5. Vote count: 1

No votes so far! Be the first to rate this post.

Market research nerd with a penchant for graphic design and branding. A digital marketer by profession; a creature of the web by compulsion.