We are a parachute manufacturer and are in the process of setting up a worldwide parachute flight training franchise called 'The Canopy School'. This will be run and coached by our sponsored athletes, and will provide training for sports skydivers and competitive swoopers to learn more about flying their parachutes (canopies). Most courses will be group ones and follow a progression from beginner to competitive, and a range of sub-disiplines.
The logo has to be a reflection of what the Canopy School is: effective, fun, energetic, and action focused.
Skydivers are people who love extreme sports, keep up with modern technology and largely have expendable income. They can come from many professions and be many different ages, but most common demographic is between 20-45yrs.
This is not a military, old fashioned parachute school. This is for athletes, people with a passion for adventure and skydiving. The logo has to convey fun, safety, professionalism and a bright enthusiasm and passion for skydiving and flying canopies.
The logo should convey a sense of freedom and flight, but not be wispy or girly. A surfy/skatey feel would be good as it's a similar target market.
The Canopy School is the most important text in the logo but we want to include the whole website with the .com on the end. Format can be thecanopyschool.com or The Canopy School .com, on different levels with different sizes or the same, whatever you think will work :)
Please look at some of the following links and pages to get an idea of what skydivers like and to see a bit about modern canopy flight:
Our company facebook page: https://www.facebook.com/nzaerosports
Leading Edge Canopy School facebook page (the instructor that owns this school is our first instructor for the canopy school, his school will become part of our business): https://www.facebook.com/LeadingEdgeCanopySchool
An example of competition 'swooping' on our high performance parachute (this is actually a World Record Distance run): http://www.youtube.com/watch?v=awosnEw5vUU