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Selected Logos / Category: Sports & Leisure / Sports League & Club
"Lord Nelson! Lord Beaverbrook! Sir Winston Churchill! Sir Anthony Eden! Clement Attlee! Henry Cooper! Lady Diana! Maggie Thatcher - can you hear me, Maggie Thatcher! Your boys took one hell of a beating! Your boys took one hell of a beating!"
- Bjorge Lillelien's response to Norway's unexpected victory on Norwegian TV, when Norway beat England in a Football World Cup qualifier in Sept 1981 Did that commentator just called England's football team a bunch of polite ladies? Yes, he did and he surely must have ticked them off! Sports players like to be portrayed as strong and sturdy, and if you bring together all the players as a team - the epitome of strength and victory. Losing is a part of the game, but the best players are those who pick themselves up from defeat.
"My attitude is that if you push me towards something that you think is a weakness, then I will turn that perceived weakness into a strength." - Michael Jordan Sports league and club logos often project this persistent characteristic of teams. Let's look at a few national basketball logos and how they project power, strength and determination.
Based in Atlanta, this team uses the image of a hawk, well actually, a very angry hawk to show their indomitable side. One look at this logo and you get the feeling that this team is all about winning. The hawk's powerful grip on the basketball enforces the image of command over the game. The color red is known to project, energy, passion and action and is a good choice for sports league emblems.
This is a fierce logo for a somewhat cuddly name. The use of a cat which almost looks like a tiger or a cheetah is a good choice for this logo. Images give identity to a name and the image in this logo acts as the saving grace for the professional basketball team from Charlotte, North Carolina. The most recent version of the logo uses more of the color gray than orange, which we feel is a good choice for sports club logo graphics as it gives them a more serious feel.
This is one of the few examples of sports league logo designs which haven't gone through any changes. The logo for this Chicago based basketball team is still the same as it was when it was founded in 1966. What makes it so perfect is the fact that the image of the bull clearly represents the determination of the team to attack the opponents with gusto. The red color is again an appropriate choice as it reflects the team's passion to win.
The logo for this basketball league based in Memphis is an apt representation of the team's name. We love the neat and polished look of the new one as compared to the old logo which the team used till 2004. The previous representation used a fiercer bear but we feel it was too colorful to fit into our list of perfect sports league logos.
Also known as T-Wolves or simply the wolves, this basketball team from Minneapolis, Minnesota has a logo which looks just as dangerous as its name. The new version of this logo came out in 2009 with major changes in the font and minor tweak ups in the rest of the logo, giving it an aggressive look.
What's scarier than hawks, wolves, cheetahs and raving bulls? Dinosaurs, of course. That's probably what the founders of Toronto Raptors thought when naming the team. All the fierce and powerful animals were already being used so using a raptor in the team's name and logo was a good call. A little asymmetrical with the raptor's tail popping out from one end, the logo still stands firm in our list of outstanding sports league logos.
Source: Toronto Rapters
Sport league and club logos portray more than a team's strength and solidarity. According to an article in Time Magazine sports logos are important because "in a crowded market of entertainment and sports, the right logo helps carve out a carefully crafted identity. By playing on a fan base's emotions and pride-ties to a more romantic successful era or stylized local landmarks, for example-or offering a way to stand out with flashy colors, professional sports teams use their logos to play a key role in reaching fans, even if the strategy to get there differs from team to team."
Creating identity association holds immense importance for sports leagues and clubs and there are a few things which need to be considered when creating their logos. These logos need to be designed very carefully because they often represent countries and clubs on an international level. Moreover, these symbols act as an emotional attachment for the players as well as the fans. Logos are a part of a team's uniform or kit to give them an identity but they also give the players a sense of pride. Fans are often fanatic about their sports teams and seen supporting them by wearing shirts and caps which have their favorite league's logos on them. For sports clubs, a good logo design means more fans, and more fans mean more investments and sponsors for the league's growth.
