Logo for the XPO Sled – A CrossFit training device

XPO Sled

Contest Holder KneelB4me ?

Last Logged in : 4390days3hrs ago

Concepts Submitted

174

Guaranteed Prize

200

Winner(s)

A Logo, Monogram, or Icon

All design entries can be viewed by other designers.

Featured Contest

Live Project

Deciding

Project Finalized

Project: Logo for the XPO Sled – A CrossFi ...

Industry: Sports Logo

Contest Launched: Mar 30, 2012

Selected: 1 winning design from 174 concepts

Winning Design by: Benoit

Close Date: Apr 15, 2012

Concept #148

Awarded as a winner

#148

#156

#154

#150

#146

#139

#132

#124

#120

#75

#169

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#155

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#149

#147

#142

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#126

Creative Brief

Project name

Logo for the XPO Sled – A CrossFit training device

Design Text

XPO Sled

Tagline

it should never be easy

Include this tagline in my logo.

Yes

Describe who/what this design is about

This is a logo for the XPO Sled - a revolutionary new CrossFit training device. This logo will appear on each side of the finished product in the form of a decal (decal size will be about 2” tall and width unlimited). It will also appear in print, on the web, etc.

I think we would like the XPO sled logo to complement, or possibly be in the same style as the Armored Fitness Equipment logo attached to this brief. Also attached is the XPO logo created in-house. As you can see, it aint much…

We are in the final stages of development of this device and are gearing up to start production.

IMPORTANT!! Here is a link to a video on the XPO Sled:

https://skydrive.live.com/redir.aspx?cid=0c9b6ff715e10177&resid=C9B6FF715E10177!369&parid=C9B6FF715E10177!227

What is CrossFit? Watch the vid:
http://games.crossfit.com/what-is-crossfit

Other links:
http://www.armoredfitness.com/

http://www.facebook.com/pages/Armored-Fitness-Equipment/161418203974017?sk=wall

Industry type

Sports

What kind of design are you looking for?

Symbolic

Abstract Mark

How would you describe the effect in your logo:(Check all that apply)

Cutting-Edge
Industry Oriented
High Tech
Serious
Illustrative
Masculine

What colors would you like?

Black, red, silver, grey, pewter <p> <p> 2-4 colors. Our company logo is 3 colors

How many colors do you want in your design?

not sure

Do you have any additional suggestions or ideas?

Feel free to show us something different if it fits the CrossFit look/feel/idea.

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Discussion

Comments

April 13, 2012 10:53 PM
imutimut

@ yus66: your design draft #150 same concept with my design #98. thank you.

0 0
April 09, 2012 12:21 AM
KneelB4me
Project Holder

To all - It looks like we have decided to get away from the idea of having a graphic depiction of the sled as part of the logo. Thanks for the great drafts to date.

0 0
April 02, 2012 1:40 PM
KneelB4me
Project Holder

One more comment to help - The background will be dark grey to charcoal in color, so it will need to be readable on that.

0 0
April 02, 2012 1:40 PM
KneelB4me
Project Holder

One more comment to help - The background will be dark grey to charcoal in color, so it will need to be readable on that.

0 0
April 02, 2012 1:29 PM
KneelB4me
Project Holder

Thanks for the great response! More general comments - XPO is an acronym, so it is uppercase. Remember that this logo is going (primarily) on a decal that can be no more than about 2.375" (60mm) high. As a result, it will need to be a horizontal design for the font(s) large enough to read.

0 0
March 31, 2012 3:50 PM
KneelB4me
Project Holder

OK, I see several designs have been submitted - Thanks to you! A few general comments... These are nice, but the feel I get looking at them is that these would look great on a piece of equipment that you would see in a 24-Hour Fitness Gym, or an L.A. Fitness Gym. A CrossFit Gym is frequently called a "Box" because they have, quite literally, been known to be outside with their equipment in cargo box. Many CrossFit boxes are in old warehouses. Look at the vids I have linked to, and check out this Reebok commercial currently running nationwide: http://www.youtube.com/watch?v=YAu-ftOM3C8 Our Armored Fitness logo has a rough, stamped-metal or textured look. We need something that reflects the "Fitness is my sport" attitude. Fitness done the CrossFit way is not for wimps. BTW - A Mac-friendly link to our video is here: http://www.youtube.com/watch?v=_q29E-CxjFI Also, I noticed that this contest is veiled. I don't remember choosing that and am investigating how to open it up. Thanks for your submissions!

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