My target audience is high tech sports enthusiasts. They are looking for something that is sleek, easy to use and keeps things cold. They like high performance gear.
Our competition is the: Polar Bottle Insulated Water Bottle and the Camelbak Podium Chill Water Bottle 21oz Carbon,
Hydro Flask Insulated Stainless Steel Water Bottle
Klean Kanteen Wide Mouth Insulated Water Bottle with Loop Cap
We're higher end, like Smart Water and Aqua Fina.