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A prospect's first impression of your brand is formed in less than seven seconds, out of which 55% are influenced by your logo and brand colors. Therefore, it is not surprising that successful companies and Fortune 500 companies invest millions in the design of their logos. Since there are millions of companies offering DIY services, it is challenging for new business owners to make their brands stand out with an eye-catching handyman logo design.
The logo and visual branding of your handyman company have a significant impact on the way customers interact with your company.
In the construction industry, trust and reputation are among the most important factors that clients consider. By having a well-designed handyman logo, you can improve brand recognition and awareness and attract new clients.
Whenever you design your logo for the first time or upgrade it, certain questions may arise in your mind. What is the best way to design a logo, for example? What colors would be most appropriate? Is it sufficient to put the company's name in the logo?
So today, we will discuss what are the 10 elements of a successful handyman logo and how you can create your own using these elements.
Consider the expectations clients have when it comes to contractors when designing a handyman logo. It is an expensive and complex task to construct, renovate, update or even simply provide routine maintenance to a structure, considering the technical considerations and specialized skills that the client often lacks. When it comes to a contractor-client relationship, the contractor has a great deal of power. Trust must be instilled in the client by the contractor.
You owe it to your clients to:
The handyman logo design serves as the face of your brand and should reinforce all the qualities listed above.
Good construction company logos inspire confidence that a brand can deliver what the client needs, although how a brand achieves this depends on its target audience. As a construction professional, niching down is nothing new to you. Clients seeking work in your niche will be more likely to contact your company if you have an attractive DIY logo.
Roofers who work on mid-tier commercial buildings will need roofing logos different from tile installers who build custom kitchens and bathrooms for wealthy homeowners. However, all handyman logos, regardless of their aesthetics, should convey a sense of trust. So, let's check out some important elements to include in your logo.
Here are 10 elements you must remember to design a memorable and unique handyman logo for your business.
Understanding color psychology can help you better understand how colors influence the perception of your brand.
Suppose you are thinking about the perfect color to use for your handyman company logo. In that case, it should be one or several that is distinctive and establish the reputation one can keep talking about.
Check out your competition if you're not sure what colors you want for your new logo. When your competitors are using similar color schemes, you can move in the opposite direction and create a unique logo by using an entirely different palette. Here are some common color palette you can use in for your handyman logo:
Classic Blue and Orange Palette:
Modern and Sleek Palette:
Vibrant and Energetic Palette:
A customer's first impression of a company is its name, so choosing the right font is critical. There are three types of fonts available: serif, sans serif, and decorative fonts. However, most companies prefer serif fonts due to their easy reading and modern appearance. Creating a wordmark handyman logo requires more caution, as it will be a major part of the design.
For your handyman logo, we recommend you use the following fonts:
These fonts will give your logo a professional and attractive look it deserves. It may work for a party planning company to use a fun and silly font, but handyman is a professional work and should be perceived as such.
Also you should look for the following features in your handyman logo font:
Now, let's take a closer look at each of these features.
To begin with, choose fonts that are not too small or too complicated when resizing your logo. If you use a laptop or desktop computer, designing a complex logo is simple, but your logo will appear on your website, social media, and invoices.
Avoid using more than one font (at most two) as your logo will end up looking disjointed and unattractive. Consider changing the font of your name and slogan (if you have one) if you wish to change up your fonts. The following ‘Style Brothers’ logo is the best example you can look at of using two distinctive fonts.
Finally, ensure that the font has enough contrast to be readable. The lack of contrast between the font and background can cause your text to be hard to read, resulting in your company's name being forgotten.
If you look at a logo, you should be able to determine what type of business it represents. When your audience sees your handyman brand logo, they will become interested in your type of business.
Your design should also convey your handyman brand's identity and values. If there is some element that does this, that is wonderful! However, if this is not done, it may cause your company to appear unprofessional. It is because of this reason that your handyman logo must include relevant imagery; it adds visual interest and makes it easier to remember. You can choose from hammers, wrenches, screwdrivers, or a toolbox for your logo design. Consider how you can tweak them in order to create a unique design.
Stock images and vectors should not be used because they weaken the brand's identity. Customized illustrations are always a wise investment. The following are some good examples to consider:
Try to make your handyman logo a unique one that stands out in the crowd. As discussed, besides adding relevant imagery you must also add something unique that can help your business to become more memorable in the market.
Experiment with typography by customizing or modifying fonts. Create a bespoke font or alter existing fonts to add a unique touch to the lettering of your brand name or slogan.
Fuse different elements creatively. For instance, integrate a tool or home-related icon into the typography or combine multiple tools to form a unified and original shape for your logo.
These are just a few ways you can try to make it unique. You can think of something on your own.
A handyman logo should be designed with triangles and squares to convey stability and organization, characteristics essential to a successful construction company. The use of geometric shapes conveys an impression of strength and authority and gives people the impression that you are an experienced home improvement professional who follows a set plan to construct a strong, stable home.
The following are some popular examples to look at that use such shapes and lines in their logos and observe how professional they all look.
Today, designers are experimenting with unique logo designs with shapes alongside traditional shapes infused with meaning to build an enviable reputation among clients. When you incorporate a hidden meaning into your handyman logos, you want to give the viewer some fresh aesthetic pleasure and surprise them. A surprise element in the logo design is unlikely to be forgotten for a long time since it offers such a sense of surprise and delight.
When designing memorable logos for construction companies, designers utilize negative space to subtly incorporate the company's core message. Designing a logo is intended to communicate the company's message subtly to the audience.
By utilizing negative space in this manner, the logo figure is given a new look and feel. It may be that this new shape of the design represents strength and trust or even the name of the company. Using negative spaces can assist you in attracting new customers.
For example, look at the following CleanFixMow logo and notice the ‘F’ on the word Fix how the space between them is being utilized to draw a wrench. You can think of similar ideas for your logo.
After you have established the foundations of your handyman logo, you can add a few special elements. Stacking the elements of your logo will create a sense of strength. Stacking text and symbols concentrates the key features of your logo into one area, ensuring a strong impression of your organization. Do you wish to build your handyman brand's recognition? You can frame the name of your DIY company within a container. Containers that are rectangular or circular provide structure and focus to any artwork.
Here are a few good examples to look at for your inspiration
The logo design for your handyman business must be visually appealing and distinguishable on a small business card as well as large SUVs, trucks and vans on which you will provide services to consumers. Your handyman logo design must work across numerous platforms, e.g., clothing merchandise like t-shirts, caps, jackets, brochures, pens, etc.
Considering whether the design will be effective in a variety of colors or just in one is necessary. What color background would be most effective? It is not uncommon for start-up companies or small businesses to use their logos on just a handful of marketing materials while using something else elsewhere. Therefore, it is important that your logo can be adapted to a variety of products.
Test run your logo on different mediums to see how it is and from there on, make the adjustments needed.
It is important to design a timeless logo for your handyman company. No matter when or where you observe it, it does not appear out of place. Generally, a good logo design will last for a long time, whereas a bad logo design will not.
No matter where you use it, whether on your website or in print advertisements, it should work. Therefore, it should not feel inappropriate when surrounded by other logos and texts.
It is very important to note this. Your logo design for a handyman business will lose its effectiveness if it becomes outdated. To ensure this does not occur, you should hire a professional logo designer who is knowledgeable about the process.
It is for this reason that some logos can be recognized immediately after decades of existence. Furthermore, it does not matter what type of logo you are seeking. There are many types of logos, from simple to complex, from modern to classic. It may take the form of a symbol, icon, or lettering.
Finally, design your logo in such a way that it aligns with the overall branding of your handyman business. This means you must have consistency in color, typography, and design across all your marketing materials, including business cards, websites, and uniforms, to create a cohesive and professional brand image.
Whatever your industry is, a great logo will demonstrate to everyone, clients and competitors, that you are a heavyweight in your field. A handyman logo that is professionally designed and unique will obviously help you in attracting new clients and growing your business.
Spend a considerable budget, if needed, on logo design at once and get it designed by a professional so you don’t have to redesign it again.
