As an accounting or financial service company, two of the most vital things that you must demonstrate are trust and reliability. Without these two things, your company won’t be able to attract clients simply because they won’t think that you are trustworthy. So how can you show your customers that you are dependable? First things first -present them with a brand identity which they can connect with and you have paved the way for success. However, doing this is not as easy as it may sound because you need experts who know about the importance of color, symbol and fonts in your finance and investment brand logos to provide with one that convey this message.
When asking a graphic designer to work on your logo design, the symbol or image is one of the top things which he will be focusing on. Though you will see a variety of different symbols used in these two categories, all of them have an element of elegance and style in them. While some designers use abstract symbols and vectors, others like to connect it to the name of the company so it is memorable even when it stands alone. Whatever you choose to go with, remember that it must express your company goal and mission.
Many companies in these categories also have logos that use typography and fonts instead of symbols. If you hire the right kind of designer, they will help you evaluate your business and decide on a font that appears reliable and professional at the first glance. Most companies use a combination of symbols and typography. If you choose to go with this type of an image, you can include your company name, initials or even tagline into your logo so it is instantly memorable.
Finally, the financial services and investment company logos that you will come across will almost always have hues of green and blue. Even though there are a few ad hoc logos which use orange or red, blue and green can be seen the most because they are the colors of money, growth and trust. When selecting the color, remember to not exceed three or four because any more than that and you will risk appearing as too loud and non-serious for your industry niche.
Having said that, don't worry if you don't have a lot of ideas because you can always choose to work with an expert designer who will come up with logo design concepts which will really appeal to you.