How To Make Your Beauty Brand Logo Design Fabulous – Step By Step Guide

Hey, you want to look fab? No need to bug Nickie De Jager for it. We have an excellent way to make your beauty brand logo design beautiful, outstanding, and memorable. Simply follow these steps to create a professional logo for your beauty company. This guide takes you through all the critical steps to make sure your brand logo is unique and gorgeous!

Without further ado, let us get straight to it.

STEP 1: DISCOVER AND DEFINE YOUR BRAND STORY

Although, money accounts for a large chunk of doing business in the form of funds and sales, business owners need to rediscover and redefine their brand with a compelling story to emotionally and intellectually attract their target market. Easier said than done, you’d say. The trick to doing this it to explore your business under a different light, and take help from brand managers and skilled logo designers to envisage your image.

Image Source

Image Source

Image Source

• Learn about your business in a non-statistical way
• Make a story to match your beauty operation and vision
• Develop a mission statement to clear your goals

Fashion & Beauty Bag Company Logos Beauty Logos

STEP 2: RESEARCH INSPIRATIONS AND BRAINSTORM IDEAS

To design a winning logo design, it is essential to take inspiration and develop new ideas. The purpose of researching is to be aware of what is already out there so you can create something extraordinary for your beauty business. While the designer will be doing this exercise, you need to do it too, so that you know what you want and don’t want for your brand. After all, it is your business and you should care the most for it.

Image Source

Image Source

Image Source

• Explore beauty business logos from competitors in similar industries
• Brainstorm beauty design ideas that complement your business
• Think of color palette, signs and symbols, composition, and trends

STEP 3: SKETCH THE IDEA INTO A COMPACT VISUAL

Now this is something the logo designer will do for you: sketch the concept into a visual graphic. By following some golden rules of logo design principles using logo elements you need to come up with something that is meaningful and striking. Your logo can be elaborate to an extent otherwise customers will find it difficult to remember. Also, an overly detailed logo will become a pain for you to reproduce and get printed. Thus, a simple logo is the key and simplicity can be made amazing. You can use logo design trends to be exciting, modern, and beautiful.

Image Source

Image Source

Image Source

• Draw away ideas to best define your beauty startup
• Add as much depth in your logo paper to experiment
• Think out-of-the-box and play around with design idea

STEP 4: EXECUTE WITH PERFECTION AND TEST IT OUT

When designing your beauty logo yourself, you may want to watch logo design tutorials but if you are hiring a graphic designer then accept nothing less than perfection. Gone are the days when logos were hand-drawn. For decades now, logo designs are digitally produced and presented. Thus, you have an array of design software to choose from but the trick to success lies in the way the professional logo designer reproduces the sketch to a finished visual. Once that is done, make versions and get some advice on which one looks the best by inviting feedback.

Image Source

Image Source

Image Source

• Use design software like InkScape, CorelDraw, Adobe Illustrator
• Avoid programs that can’t save your design in high-resolution
• Make versions by testing colors, styles, and backgrounds

STEP 5: CREATE A BRAND IDENITY STYLE GUIDE

When you are settled on a beauty logo design that best describes your beauty brand, get a brand style guide made for future reference. Make sure it clearly highlights your brand colors, brand style, and brand feel. The reason to make this guide is to make sure anyone working with your brand knows what works for it and what doesn’t. Skipping this will only create confusion, especially when you are not always in the room where all the design action is happening. You want all the shareholders on the same page and a style guide for your beauty brand will help you do this.

Image Source

Image Source

Image Source

• Make sure each design aligns to brand identity and brand image
• Compile all of the do’s and don’ts plus erase any ambiguities
• Be clear with visual identity instruction to avoid confusions

STEP 6: SHARE YOUR LOGO THROUGH ALL YOUR DESIGNS

Once you have publically announced your beauty brand logo design, spread it across all your marketing and advertising efforts. Flaunt it on your business card design, responsive website design, and other promotional items such as cosmetics packaging design and web banner ads on other websites and social media.

Fashion Accessory Logos Fashion Apparel Company Logos

If you are into making sustainable skincare products like LUSH then stamp or engrave your logo directly on the soaps and bathbombs. The idea here is to circulate the wordmark, lettermark, combination mark, or pictorial mark everywhere where your brand is being portrayed.

Image Source

Image Source

Image Source

• Be as consistent as you can be when sharing your logo
• Decide which logo version will look good on which item
• Print, engrave, or put logo in a way that it is viewable

Knowing the steps to logo design process is as important as knowing how to make one. If you are a startup or small business, you can design a logo that makes your beauty brand fabulous and famous.

Start a logo contest today and pick the perfect logo for your business.