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How to Stay on Top with Logo Design in Numbers: 101 Stats and Facts

Logo designing and branding is a vibrant industry with a history and present worth cherishing. Here are a few notable statistics, discoveries, and facts about logos and brands that you may or may not have known.


Visual Elements of Logos

General Facts

Source: Baskin Robbins




Brand Facts


Logo Design Dimensions/Sizes


Logo Industry


Logo Design Marketing

Source: German Culture

Source: Kunal Sen



Logo Design Copyright/Trademark


Logo Lawsuits

  • In 2010, a case was filed against Nike’s logo stating it resembles the 1957 logo of cigarette brand Newport.
  • $ 5 million lawsuit was filed against singer Cher for copying designer Moshik Nadav's logo typography in 2017.
  • 6,000 pounds lawsuit was filed by Starbucks against a local coffee stall in Bangkok that copied the brand's logo.
  • In 2008, Victoria School of Business and Technology was sued by Apple for using the icon of an apple in its logo.

Source: Channel Futures


Logo Design Crowdsourcing


Logo Design Awards

  • Out of 1,200 submissions 20 entries won in HOW Logo Design Awards in 2017.
  • 58% votes were garnered by Ad Victorem logo in the logo design category of HOW Design Awards via Reader’s Choice voting in 2018.
  • 600 regional, national and international graphic design awards have been received by identity designer, Jeff Fisher.
  • 40 design awards have been won by the famous FedEx logo.

Logo Design Education

  • Out of 320 postsecondary schools offering art and design under The National Association of School of Art and Design (NASAD) only a few concentrate on logo design.

Logo Design Process


Logo Design Costs

Source: Wiki Commons

Source: BBC World News



Logo Design History

Source: Coca Cola

Source: CBS



Logo Designers And Logos

  • 1960's London-based design agency Wolff Olins re-introduced pictorial symbols in branding.
  • In 1969, Salvador Dali designed the logo for Spanish lollipop company, Chupa Chups.
  • In 1920, a BP employee AR Sanders designed the first BP logo that won in a company competition.
  • In 1948, Walt Disney designed the Toys for Tots train logo and its poster.
  • In 1961, Paul Rand designed the iconic United Parcel Service (UPS) logo.
  • Until 2008, the Pepsi Globe logo resembled the Taegeuk symbol widely used in South Korea.
  • In 1976, the first Apple logo was designed by Ronald Wayne, referred to as the third co-founder of the company.
  • In 1962, McDonald’s hired psychologist Louis Cheskin who suggested the golden arches "M" for the logo.
  • In 1998, the first multi-colored Google logo was designed by Sergey Brin using free tool GIMP.
  • In 1983, an award-winning designer created the AT&T logo that wasn’t changed until 2005.
  • The classic Coca-Cola wordmark has remained intact for over 130 years with some minor changes.
  • 34 years is the average lifespan of Saul Bass logo designs.
  • The 1972 IBM logo created by legendary brand designer Paul Rand hasn't been changed to date.
  • In 1953, freelance designer Art Paul was approached by Playboy founder Hugh Hefner to design the m logo of the new magazine, which has remained the same to this date.
  • The 2016 Uber logo created by CEO Travis Kalanick became the most controversial and hated logo of the decade.
  • Since 1976, the I Love New York, logo designed by Milton Glaser, has become the most used logo in the country.
  • The mid-1930’s 20th Century Fox logo was created by Emil Kosa, a special effects animator, which lasted until 1944.
  • The current Columbia Pictures logo was digitally created by artist Michael Deas.
  • The iconic 1997 crescent and boy logo of Dreamworks was the brainchild of filmmaker Steven Spielberg.
  • In 1868 founder Henri Nestle designed the Nestle logo based on his name's interpretation in German.

Miscellaneous






Sources

  • http://lwvprintworks.com/10-facts-history-graphic-design
  • http://www.museodelmarchioitaliano.com/route1.php
  • http://www.topdesignmag.com/little-known-facts-about-some-of-the-most-popular-logos-in-the-world
  • https://brightside.me/wonder-curiosities/12-astonishing-facts-about-famous-logos-you-didnt-know-371210
  • https://www.premiumbeat.com/blog/a-history-of-productiona-history-of-production-company-logo-animations-company-logos
  • https://www.simpliowebstudio.com/most-expensive-logo-designs
  • https://www.4over4.com/blog/5687/15-cool-facts-about-logos-you-probably-didnt-know-about
  • https://visual.ly/community/infographic/business/history-logo-design
  • https://medium.com/@jamrobcar/23-fun-font-facts-6e94def8c6b2
  • https://www.logodesignlove.com/subway-logo
  • https://blog.designcrowd.com/article/586/10-cool-quirky-facts-you-didnt-know-about-crowdsourcing
  • https://www.theartcareerproject.com/careers/logo-design
  • https://www.market-inspector.co.uk/blog/2016/07/30-mind-blowing-facts-you-didt-know-about-the-biggest-brands
  • https://www.howdesign.com/design-creativity/8th-annual-logo-design-awards-winner-galleries
  • https://www.signs.com/branded-in-memory
  • https://logojoy.com/blog/logo-size-guidelines
  • http://time.com/2904290/10-oldest-company-logos
  • https://yazaroo.co.uk/2017/12/07/the-10-oldest-logos-still-in-use-today
  • https://logogeek.uk/logo-design/neuro-design

*This post was originally published on Logo Design Guru.