Logo

How to Design a Modern Logo: Adobe Illustrator Vs. Corel Draw

You have only one opportunity to make a good first impression! Every day new businesses are emerging from different industries and thus, each startup and small business must stand out from the rest.

Each brand has to be unique.

  • - Things you want from your logo
  • - Trends in designing modern logos
  • - Famous logo examples
  • - Using design software to make a logo

The Basics: What You Want From Your Logo

Are you ready to introduce your business to the world?

Unless you have all the important parts settled, the answer is going to be no. One of those vital parts includes a logo design your company can live with - and thrive with.

According to the Logo Design Workbook: A Hands-On Guide to Creating Logos, "Our task, as designers, is to take the commonplace - letterforms, geometric shapes, and images - and make them distinctive and meaningful." By doing that, a logo can truly become "a vital component in a company's success."

Of course, creating a logo design can mean a great deal of work and an even greater amount of thought. Fortunately, there are tons of tools out there to make it easier to put together a modern logo.

We're going to explore two of them today: Adobe Illustrator and Corel Draw. This article aims to explore how these two programs can help you to design the logo of your dreams.

Just because a logo is successful doesn't mean it's something you would choose for yourself or your company. Design is in the eye of the beholder.

But never mind that. What you want is something that truly speaks to your aesthetic. A logo that defines and refines your brand image. One that instantly explains to the viewer what your business is about or what your organization stands for.


Modern Design Trends

Are you looking for a logo that's truly "modern," something on-trend but not overdone? That doesn't necessarily mean that you're going to end up with something slick and shiny.

It doesn't necessarily mean you won't, either.




Famous Typographic Logos


They run the gamut from vintage to extremely sleek and modern, depending on the type and quantity of features you add to them. The term "badges" can apply both to button-like images and to a more "classic" badge shape that evokes Boy Scouts.

Can a classic design be counted as modern?


Badge Logos


Using Adobe Illustrator

Let's take a look at a brief breakdown of a step by step process for creating a badge logo for your company, using Adobe Illustrator.


Badge Logo Process



Create a shape, using the tools on the left-hand side toolbar. Remember that you aren't limited to the ones that are available in Illustrator.

Hexagons and circles are popular base shapes for badges. Keep the lines sharp, or smooth the edges. Take a few minutes to play around with the different options, until you find something that you like



For a layered badge, you can add another of the same shape or a different one. Whatever your choice, make it slightly smaller, and overlay it on top of your original shape.

To create a border, use the path tool and "offset path," then color the outside border differently so it stands out. You can also bisect or intersect your basic shape by using secondary shapes of the same color as your border. This gives you a nice background area for your typography. Secondary shapes can also be layered and cloned and used to give a gradient to the logo.





Since these shapes are easy to work with and can be changed around quickly, save several different versions along the way so you can go back to an older design in case you take a turn you don't like.

When you've finished with that version, make sure you group all the elements of your logo, so they don't separate when you want to move or reposition it.

Ultimately, here's how this one turned out:




Using Corel Draw

The same basics apply for setting up your workspace in Corel Draw. Start with a new file, and select the shape of your choice from the "shape" tool found in the left-hand toolbar.




The angles and curves of the lines can be adjusted with the path tool at the top of the toolbar. Depending on how much customization of the shape you want, you can take some time with the options this presents.



Again, secondary shapes can be overlaid as desired, depending on what you want your design to look like.



Using multiple secondary shapes, one nested into the other can give you a nice outline to your inner layer. You can also play around with the lines, making them thicker or thinner, dotted, or dashed.



When overlapping the text, if you want a curved look, you can use "fit text to path" to make the text follow along the inner lines.



Simple banners overlaid on the badges are also a classic look that is a modern trend.



All in all, Corel Draw offers a lot of the same features for this type of graphic design that Adobe Illustrator does, just with a variety in the buttons.


Conclusion

As demonstrated by the processes discussed, and as evidenced by the vast number of tutorials for both Adobe Illustrator and Corel Draw, both programs can be very simple to use in creating a modern logo you've been dreaming of.

The logos discussed here are very basic, but there are always more options. The more you step up your design game, the more the programs have to offer. The point is to remember what message you want your logo to send potential customers and clients.

However, ultimately, which program you use for designing your logo may very well depend only on which one you are more comfortable with.


*This post was originally published on Logo Design Guru.